LightningPR

Simple, cost-effective pricing

Increased visibility at a fraction of the cost of advertising.

An Engaged Audience

Over 196,000 CASL compliant subscribers in business enterprises turn to ITWC for their technology news.

Editorial Review

All releases are reviewed by a member of the ITWC editorial team.

SEO Amplification

As a trusted news source publishing your content to ITbusiness.ca ensures a higher lift on Google.

Developing content for the Canadian IT audience for 35 years.

We know your audience. Your audience knows us. Why wouldn’t you want to connect with key influencers?

It’s simple to use: Write an announcement about a milestone, organization, a product launch, an event or a promotion and we’ll post it to make it available to our audience of 300,000+ subscribers.

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Get ranked higher on Google

As a Canadian news organization focused on the tech sector, the Google algorithm pushes our content higher. In fact, we’ve seen LightningPR releases rank significantly higher than the identical releases put out by the contracting company.

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160+

POSTED RELEASES

50,000+

PAGEVIEWS

40+

COMPANIES

With the LightningPR platform you get:

● Targeted exposure at a fraction of the cost of advertising
● A higher ranking on Google
● Next day visibility
● Social media amplification
● Your own landing page with logo, social media & archive
● Simple, cost-effective pricing

Post Your first PR

Our Packages

Share your content with the technology sector.

CORPORATE PACKAGE

A maximum of 10 releases
$1,100

Purchase

ANNUAL PACKAGE

A maximum of 25 releases
$2,500

Purchase

INDIVIDUAL RELEASE

Post a single release.
$298

Purchase

RELEASE WE WRITE

A release we write for you.
$652

Purchase

Submit your first PR. It will only take a few minutes

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Press Releases Guidelines

We are a trusted source for news. Our readers expect a high level of quality. We review all press releases to check for mistakes, and other issues that might make you look unprofessional.

Lightning PR does not accept press releases that contain or link to any sexually explicit or mature content. We do not distribute content that is malicious, threatening, or violent in any form. We reserve the right to refuse to distribute any releases that may cause harm to an individual or negatively affect the image of a business entity.

READ THE FULL GUIDELINES

Newsworthy

All press releases must pertain to a newsworthy event, product, or service. We do not accept releases that are solely for advertising or marketing purposes. The content must offer real value to the reader and be supported by factual information.

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Accurate & Unbiased

All submitted press releases must be completely accurate. We do not verify the information within the releases. Press release should be unbiased and objective. Refrain from using exclamation points, exaggerations, or “hype” content. Avoid direct callouts which address the reader in a personal manner.

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Contact Information

The name of the person or organization submitting the press release must be included in the release, along with a contact phone number and/or email address. Where possible, the addition of a website address is good practise .

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No Spam

Press release with targeted keywords like “free” and “earn money” will be rejected. Blog posts, such as those that contain personal opinion or pertain to general interest topics, do not constitute a press release. We do not accept press releases that contain ads or spam content.

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